Villa de mûrir is the flagship store of cosmetic brand mûrir where customers can experience mûrir’s identity of ‘Beauty Pairing Community’. The space composition of Villa de mûrir consists of total 4 places: a beauty select shop that sells products, a makeup shop where you can receive makeup service, a cafe and an open studio for YouTubers. Collective B applied suitable colors which derives from the name ‘mûrir’ for each 4 spaces according to their functions. The brand color mûrir pink was expanded to three color tones which were used throughout the space. Baby pink was used in the Makeup Shop in order to reduce the the effects of illuminance. Objects painted in gradual mûrir pink color tones are installed in between the makeup chairs so that customers can enjoy the makeup service treatment undisturbed. Peach pink was applied in the Beauty Select Shop to make the green mûrir products stand out as much as possible. The brightest of the three pink tones, coral pink, was used in the Cafe with its rich colors. The free circle, symbolizing mûrir’s respect for the diversity of beauty, was applied in various color to express the brand identity throughout the whole space. The free circle symbolizes differences between people, just like fruits don’t look all the same and even flowers of the same type come in different shapes.