Villa de mûrir is the flagship store of cosmetic brand mûrir where customers can experience mûrir’s identity of ‘Beauty Pairing Community’. The space composition of Villa de mûrir consists of total 4 places: a beauty select shop that sells products, a makeup shop where you can receive makeup service, a cafe and an open studio for YouTubers. Collective B applied suitable colors which derives from the name ‘mûrir’ for each 4 spaces according to their functions. The brand color mûrir pink was expanded to three color tones which were used throughout the space. Baby pink was used in the Makeup Shop in order to reduce the the effects of illuminance. Objects painted in gradual mûrir pink color tones are installed in between the makeup chairs so that customers can enjoy the makeup service treatment undisturbed. Peach pink was applied in the Beauty Select Shop to make the green mûrir products stand out as much as possible. The brightest of the three pink tones, coral pink, was used in the Cafe with its rich colors. The free circle, symbolizing mûrir’s respect for the diversity of beauty, was applied in various color to express the brand identity throughout the whole space. The free circle symbolizes differences between people, just like fruits don’t look all the same and even flowers of the same type come in different shapes.
Villa de Mûrir
Collective B
Bronze

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Claudio Fiore Massenz
Sustainability Design Expert for the Built Environment
at PVH Corp.
I think that the space is very func...
5
6.5
5
5
5.38

Thomas Danet
Design Director
at Jones Lang LaSalle
It is sharp, elegant and well execu...
6
5
7
7
6.25

Gijs Baks
Founder
at Space Encounters
Elegant small apartment. Peaceful....
7
7.5
8
5
6.88

Stephanie Lund
Cofounder and Creative Director
at toi toi toi creative studio
5.5
6
6
6
5.88

Emily White
Experiential Design Lead
at Deloitte Digital
The design has a very sophisticated...
6
8
6
5
6.25

Eric Ch
CEO
at Still Young
6
5
6
6
5.75

Marta Nunez Anton
Associate Interior Designer
at AECOM @ ID+S
The brief has really made me think...
6
5
6
5
5.5

Ying Sun
Senior Interior Architect
at Spotify
6
6.5
6
6
6.13

Peng You
Co-founder and CEO
at Benwu Studio
5.5
6
5
7
5.88

Kajsa Krause
Design Principal
at Champalimaud Design
5
6.5
6
6
5.88

Nicky Drobis
Partner
at Fender Katsalidis
The restricted timber and grey pal...
6
7
6
5
6

Huang Jianfeng
Founder and Creative Director
at ONE-CU Interior Design Lab
5
6
6
5
5.5

Marianne Stroyeva
Senior Retail Design Manager
at adidas
5
5
6
5
5.25

Matt Parry
CEO
at The Future Collective
4.5
4.5
4.5
4.5
4.5
Designer
Client
The Cell Company Co., Ltd.
Floor area
562.13 ㎡
Completion
2019
Creative Director
Design Director
Brand Designer
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