Versace concept store appeared at Bal Harbour, the luxury shopping area in Miami, as the first store since Versace and Curiosity launched the collaboration.
A black and white pattern façade invites the visitors with glimpse of vibrant interior.
Once step into the store through the entrance, a symbolic and dynamic golden pillar welcomes the visitors in dignified atmosphere. The lozenge shape pattern choreographs the space in a series of sequence in which the visitor bounces fluently from one story to the other.
The store is designed like a flow to guide the visitor through the interior.
Lighting is also main material, inducing the texture and substance in the space with shadows, reflections and sparks. Dimmable LED light makes seamless lighting feature as if the sun was shining through.
Walking into the back, the visitors find shiny forest of vertical bronze strings. Another surprising space beyond the forest is serene blue ecrin, which is a special shoe salon. The different material of the space fuses together through a controlled shadow projected on the walls.
The design took into consideration the hyper graphical items of the brand and in order to make them stand out, a floating frame has been constructed in front of the textured walls. Overall, the displays have been designed carefully with a limited palette of selected materials to bring the attention to the products.