After 17 years, VEJA opened its new store right in the central and historic district of Mitte, in Alte Schönhauser Street, one of the iconic streets of Berlin. For the store’s design, VEJA chose to work with the Berliner architects Gonzalez Haase. Both worked together using raw materials: concrete, oak, steel, and soil. The inspiration behind these 100 square meters lies in the minimalist design of Berlin, which is already found in VEJA stores in Paris, Bordeaux and New York. The sneaker racks are made of rammed earth: a mixture of soil and concrete. This material was conceived by Frank Lennart, a German craftsman. The store is powered by Bürgerwerke, a supplier on renewable electricity. In addition to the men, women, and kids collections, an in-store cobbler propose the repairing and cleaning of sneakers and shoes. This service is a testament to Veja's commitment to sustainable practices, building upon their existing cobbling project's, the first being launched in June 2020 in Darwin, Bordeaux.