Designed by Cris Moya from This is Odd and Andre Navarro from GCA Architects with the artist and designer Cristian Herrera, VASQUIAT ROOM opens its doors as a multifaceted store: a hybrid between a constantly updated physical catalogue and a meeting point for fashion and design lovers. With this idea in mind and located in the heart of Barcelona city, it is a non-conformist, flexible and welcoming space that combines perfectly with the avant-garde character of the VASQUIAT product. 

When designing the VASQUIAT ROOM, we have opted for a combination of interesting elements, colours and textures that allow for an experience in which to contemplate, feel and discover. There is a chromatic proposal that consists of finding a harmony through singular colours. This balance allows us to present the space as neutral yet personal.

 VASQUIAT ROOM is distinguished by its extensive catalogue made up of selections of high-end clothing, often sustainably and ethically made, Vasquiat bet on minimizing overproduction, reversing the shopping cycle, simultaneously making fashion more sustainable . New brands, designers and very different types of products are added weekly, carefully curated by the VASQUIAT team. 

The challenge was to create a space, 100% adaptable and that allowed to have floor-length coats, shoes, hats, vases and crockery without conditioning. To accommodate and emphasise the temporality and changing particularity of the VASQUIAT product, Cristian Herrera has designed a rail that runs around the perimeter of the premises so that all kinds of garments and products can move around the shop, creating a dynamic 360º circuit. 

For the "fitting room moment", a key element of the space-room, a cubic volume has been defined, which, thanks to the materials used, delicately envelops and accompanies this exclusive moment of the offline experience. The untreated walls and ceilings, respecting the pre-existing "voltas catalanas", remind us of the essence of the place, and at the same time contrast with the treatment given to the planes in which the client lives his tactile experience "carpet on his feet, fabric in his hands", the floor has been dressed in a striking orange tone carpet, on the other hand, the inside of the fitting room has been upholstered with velvet in a striking red tone. 

This intention of designing a neutral container that would help the products to stand out yet personal is reflected in a unique language that combines materials such as iron, wood, velvet and carpet. All these friendly, noble materials that age well with time, bring together the qualities that we find in the product offered by VASQUIAT; an essential premise to be transferred to the design of the space. The opening of this establishment is a real challenge, transferring the experience of the online world to the physical space.