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Urban Living Milano

Elena Salmistraro Design Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
6.19
6.62
7.14
6.88
6.71
Agata Pilip
Agata Pilip Senior professional brand creative retail store design at Nike
The installation feels very “Milane...
6
7
7
8
7
Zaiba Mian
Zaiba Mian Professor at Humber College
The colour, form and texture of Urb...
7
7
8
7
7.25
Jonghwan Baek
Jonghwan Baek Founder and Director in Chief at WGNB
Great choice of furniture and inter...
6
7
7
7
6.75
Paul West
Paul West Strategy Director at Dalziel & Pow
5
6
7
7
6.25
XIN LIN
XIN LIN Design Director at OPPO
5
6
5
5
5.25
Emma Wynn
Emma Wynn Director at Brinkworth
6
6
6
7
6.25
Luis F Rueda
Luis F Rueda Creative Director at LFR_D
I applaud the creative courage it t...
7
7
9
7
7.5
Valerie Roosma
Valerie Roosma Interior Designer at -
Quirky, bold and exciting....
7
6
9
8
7.5
Serhii Makhno
Serhii Makhno Founder at Sergey Makhno Architects
6
7
6
6
6.25
Otto Ng
Otto Ng Design Director at LAAB Architects
Great choice of furniture with matc...
6
7
7
7
6.75
Paul Bishop
Paul Bishop Owner & Founder at Bishop Design
6
7
8
8
7.25
Michelle Wilkie
Michelle Wilkie Design Director at tp bennett
Love this design, a fun play with c...
7
7
8
8
7.5
Michael Long
Michael Long Director at _novospace
Intriguing space....
7
6
6
5
6
Falco Webbink
Falco Webbink Head of Design at Wink
5.67
6.67
6.95
6.31
6.4
Client
Vitra + Spotti
Floor area
300 ㎡
Completion
2019

URBAN LIVING MILANO Installation for Vitra + Spotti. Home Stories for Spring 2019 Large cities are lively and dynamic environments that offer a fascinating mix of diversity, culture, leisure and business. Multicultural and cosmopolitan locations where living spaces can sometimes be smaller scale. Compact spaces may sometimes feel like a creative challenge. City dweller must be selective, as every object chosen needs to work in many ways. The Vitra Home Collection, with its large catalog of products ranging from dining tables and neat sofas, to iconic indoor and outdoor chairs, home office and accessories, transforms each living space into a familiar place, creating an environment which sits perfectly in these compact yet flexible homes. This Spring 2019, Vitra explores how good design can improve urban living, dining and work in the capitals and metropolitan areas of Paris, Tokyo and New York. Urban Living Milano Designer, painter, and illustrator for leading companies operating in very diverse environments and industries, Elena Salmistraro has a multifaceted personality. She used her unmistakable trait to portray the way she sees Vitra and to explore the topic of Urban Living - this year's Home Stories for Spring theme - by playing with the Colour & Material Library of the Swiss company and developing the interior design of an exquisite location such as the historic furniture showroom Spotti Milano. The result is intense, rich of hues, signs, and references, which are not mere cultural hints, but rather a contemporary reinterpretation, a radical and instinctive experiment. The orange sunsets of Milan's most enchanting season transform themselves into a gradient effect on the walls, declaring a never-ending desire for freedom and color. The floors hint at the magnificent entrances of the buildings of Milan, preserving their geometries and decors, but using colors to convert the typical "Palladiana" and resulting in abstract and very contemporary work. The experiment is repeated in the four living, dining, study and play areas, which blend together perfectly to generate a new interior concept which is fresh, lively and never boring, just like the city that is being represented. Materials: Low environmental impact and eco friendly materials. Wall: Ecological fabric film with Ecological Uv Print + Water Glue. Floor: Ecological Green Pvc film with Ecological Uv Print for the floor + Water Glue. Solvent free. Set up for Vitra + Spotti