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Ura - Landscape

JA! Studio

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Colour
7.83
8.08
8.33
7.67
7.98
Caro Lundin
Caro Lundin Co-founder & Creative Director at ARC Club
8
8
7
8
7.75
Esra Lemmens
Esra Lemmens Founder & Design Strategist at Esra Lemmens Agency
7
8
7
8
7.5
Rosie Morley
Rosie Morley Principal at Fender Katsalidis
Brave and bold, this installation a...
8
8
9
8
8.25
Martijn Hoogendijk
Martijn Hoogendijk owner / creative director / designer at Martijn Hoogendijk
Powerful colours of the display coe...
8
9
9
7
8.25
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Love the theory that goes behind th...
8
8
9
8
8.25
Nasim Köerting
Nasim Köerting Head of Design at The Office Group (TOG)
7
8
8
7
7.5
Anne-Laure Pingreoun
Anne-Laure Pingreoun Founder at Alter-Projects
A very bold and striking project. J...
8
8
9
8
8.25
Roel Slabbers
Roel Slabbers Interior Architect Co-Founder at De Nieuwe Context
8
8
8
8
8
Waad El Hadidy
Waad El Hadidy Design Director at SH Hotels and Resorts/Starwood Capital Group
This is vibrant and edgy while stil...
8
8
8
7
7.75
Venelin Kokalov
Venelin Kokalov Design Principal and Principal-in-Charge at Revery Architecture
Appropriate, elegant use of colour...
7
8
8
7
7.5
Shao Feng
Shao Feng Architectural Photographer at SFAP
8
8
9
8
8.25
Amrita Mahindroo
Amrita Mahindroo Director at DROO - Da Costa Mahindroo Architects
There is a beautiful frugality abou...
9
8
9
8
8.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Window Display of the Year
9.32
8.90
9.62
7.97
8.95
Zaiba Mian
Zaiba Mian Professor at Humber College
Strong use of colour and form to cr...
9
8
9
7
8.25
Sergio Mannino
Sergio Mannino Founder at Sergio Mannino Studio
Very simple design achieved with a...
9
10
10
8
9.25
Christina Wissing Oppermann
Christina Wissing Oppermann Commercial Director at Brandt Collective
10
9
10
7
9
Anne-Rachel Schiffmann
Anne-Rachel Schiffmann Director of Interior Architecture at Snøhetta
Very successful project- I love how...
9
9
10
9
9.25
Daisuke Nagatomo
Daisuke Nagatomo Assistant Professor at National Taiwan Normal University
9.6
8.49
9.12
8.84
9.01
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Colour
8.34
8.76
8.70
8.08
8.47
Daniel Wigham
Daniel Wigham Strategy & Sustainability Lead at StudioXAG
An Ellsworth Kelly come to life! I...
7.83
8.08
8.33
7.67
7.98
Julian Lwin
Julian Lwin Spatial Design Director at Lwindesign + StreetFarms USA
A potent and vigorous choice of col...
9.19
9.12
9.19
9.05
9.14
Justine Fox
Justine Fox Cofounder | Colour Specialist at Calzada Fox
Restricted palette of 2 primary and...
7.83
9.52
8.33
7.67
8.34
Wiebe Boonstra
Wiebe Boonstra Art Director / Co Founder at DUM
A Frank Stella hard edge painting c...
9.02
9.02
9.31
7.67
8.76
Kate Shepherd
Kate Shepherd Cofounder & Strategic Director at The Future Collective
So often brands ad retailers shy aw...
7.83
8.08
8.33
8.36
8.15
Designer
Client
Loreak Mendian
Floor area
45 ㎡
Completion
2019
Creative Director
Design and Production
Gorostidi-Sistiaga Arquitectos

The 'Ura - Landscape’ window display was featured at the Loreak Mendian store in San Sebastián to present one of the signature pieces of the client´s AW19 collection. The Ura jacket. A waterproof raincoat characterized by clean and precise lines which is updated every season. The current version now introduces a vibrant yellow into the colour palette. The window installation explores the interaction between earth, water and light by featuring three distinct planes of colour which emerge from a single point. The main blue zone is formed by a metallic enclosure of corrugated perforated panels that represents falling rain. In the middle of its path, three raincoats in colour progression shelter the individual from the rain, evoking a multicoloured spectrum of light caused by reflection of light in water droplets. The tension between the seen and the unseen is particularly evident inside the window display where the volume of solid colours surfaces and corrugated perforated metal sheets toy with light and space in a journey of optical illusion. In addition, the high sound-absorbing properties of the blue screen wall, creating a very particular anechoic environment in contrast with the urban soundscape, is also noteworthy. This site-specific installation aims to go beyond the typical function assigned to shop windows, stimulating the perceptions of passers-by, and overcomes the traditional subject-object relationship by radically transforming the interior of the store with visual resources such as perspective, light and colour. The result is an optimistic landscape on a rainy day which highlights the shape, quality and colours of the product, where humans and nature coexist in perfect balance. Working with super local production methods, all the structural elements used for 'Ura - Landscape’ will be reused for future projects. The aluminium of metal sheets contains 90% recycled material, a stretch textile fabric framing system has been used as paintings and the triangular-frame structures will be transformed into garment display racks.