UOOYAA is a rising fashion brand of ladies apparel. The brand itself is a gift from the founding designer to his daughter, to inspire her, and every girl, to stay liberal, authentic, and fun. We want to create a space that is steady, calm and powerful in order to align with the brand spirit in UOOYAA Hangzhou IN77 project.
The materials we applied, for example concrete, plasterboard, old elm, are remained to its original appearance, which is a way to show the authenticity of the space.