The “mall-in-mall” concept integrates twelve stores emerging on the fashion scene that were carefully selected to cater to the expectations of trend-seeking youth in China. Almost all of the stores in the area of the revamp are relatively new to the market, including Feiyue, Alienware and Decades.

To create a new, fresh and trendy environment, anySCALE wanted to design a space that would get people talking. The design of the area was inspired by making a place where the imagination can run free, giving visitors the feeling that they are no longer on earth, but floating in outer space.

Aluminum paneling uniformly used all over walls and ceiling, integrated sound and visual effect systems were used to achieve this effect. Artistic video installations conceptualized by the MVM design label were integrated into the interior design. With the integration of a bar and lounge, the space is now one where people can not only shop but spend their time.