For the Fuorisalone (Milan Design Week) 2019 the Swiss bag manufacturer FREITAG collaborated with video and light artist Georg Lendorff to create a unique experience. UNFLUENCER – DE-SINNING THE DESIGNER was shown as part of the prestigious Ventura Centrale exhibition in arches under the Milano Centrale station.

Entering the exhibition, visitors were first invited to experience a light installation by Georg Lendorff. A transparent video sculpture floating in the center of the arch. Visitors could walk into the volume of light and images to encounter a highly immersive and fascinating sensation. After a few steps they faded into the installation, losing all sense of space and time and becoming themselves a part of the installation.

Having freed the mind, the audience was encouraged in playful ways to reflect on sins committed as designers and consumers. They
were given the opportunity to anonymously confess to each other and to fill in "sin forms". Then, before leaving, the visitors had the chance to print pledges with handheld inkjet printers directly onto their bags and clothes.