For the Fuorisalone 2019 the Swiss bag manufacturer FREITAG teamed up with video artist Georg Lendorff to create a unique experience. UNFLUENCER – DE-SINNING THE DESIGNER was shown as part of the prestigious Ventura Centrale exhibition in an arch under Milano Centrale station.

"Just for once, instead of talking about good design, why don't we take a look at bad design?" That was the question Zurich-based truck tarp bag manufacturer FREITAG asked itself. A dialogue about bad design wouldn't just be funnier and more exciting but also more honest and inspirational. After all, none of us are immune to negative forces, constraints, simple errors or delusions. Just the same way there are none of us who have never bought something stupid, unnecessary and unsustainable against our better judgement.

Entering the exhibition visitors first experienced a light installation by Georg Lendorff. Video projection onto thousands of hanging threads created a floating volumetric image. Visitors could step into the light to encounter a highly immersive, powerful and poetic experience.

After this act of "spiritual cleansing" the audience was encouraged to reflect on sins committed as designers and consumers. They had an opportunity to anonymously share confessions in a confessional box. They were asked to fill out "sin forms". Then, after handing in the forms, the visitors could immortalize a pledge with handheld inkjet printers directly onto their bags and clothes.