Under Construction is a multi-brand premium women’s fashion store located in Sofia, Bulgaria. It is located in the central part of the city. The name of the store resonates with the general industrial-design concept, borrowing entire components from an actual construction site. The store reuses the existing brickwork of the building and in front of it are arranged clothes-racks made of used scaffolding. The hangers are made of black leather and metal, again natural materials, in order to round off the interior with another matching-style feature. The shoe and handbag displays made of painted MDF under the clothes-racks are part of the design. An external wiring system with galvanized-steel cable protection pipes adds yet another touch of “work-in-progress” to the whole experience. The flooring’s glossy finish reflects all elements to create a feeling of the high-ceilinged spaciousness typical of building renovation projects. We designed the store façade to stand in contrast to the works. For the interior, we chose to print insects flying through the air within the finished space to make us feel immersed in a natural environment. The stockroom, dressing rooms and a kitchenette with a small counter for drinks remain behind sliding doors, consistent with the streamlined design. The mirror doors of the dressing rooms give more breathing space to the eye and reflect the insects. The finished area has drop ceiling lighting creating a uniform daylight ambience.
Under Construction concept store, Sofia, Bulgaria
Iliana Yonkova STUDIO Ltd

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Designer
Client
Evis Style Ltd, Sofia, Bulgaria
Floor area
62.00 ㎡
Completion
2019
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