Installation to communicate the collaboration between the product designer Helena Rohner and the Ondarreta furniture brand, a collection of side tables characterized by the character and uniqueness of the curved lines of their legs.

Ondarreta is used to using right-angled iron legs in all its collections, Helena Rohner, characterized by the use of sinuous curved shapes in all the product collections she signs.

The installation focuses on creating a representative context of the union between them, communicating the value and identity of the product to the customer and viewer.

A multidimensional installation that transfers the exercise to the user, who as he analyzes the elements of the installation in his path, observes their transformation, how a simple straight line is transformed into a curve. A millimeter exercise, which shakes hands with the viewer and leads him slowly at the speed of his steps and his gaze. An installation at street level that is transformed at the mercy of the passerby.

“I approach an object. My mind assumes it's a table. Isn't there only one reality? Isn't knowledge always true? What dictates to me, that it is a table, is not the appearance, but the meeting, the interaction, the person I am at that moment.

I can look at this structure in many ways; I can put my attention on the legs and project from my imagination; I can approach and touch the matter that composes it, get an idea of its size.

From my interaction with this object I take multiple images, in short, a concept (which may or may not correspond to what the object really is, but which goes beyond its simple appearance).

My relationship with this object is multidimensional. I want to know more, get to know the table, weigh its reality in relation to mine and independent of it. This is why I go in and find out about the new collection of UDA tables, a design by Helena Rohner for ONDARRETA.”

The window installation focuses on a mirror composition, made up of two light boxes and neon tubes that emulate the legs of the collection, in a representation that reaches its culmination in the dark of night, with the enhancement of the lights. lights used to represent the steel tube legs, and enhanced through the use of vibrant colors to achieve greater impact, and breaking frequencies in the reading of the graphic and visual elements that make up the entire installation.