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UCC Ueshima Coffee SCAJ2017, Tokyo

HAKUTEN

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Designer
HAKUTEN
Client
UCC Ueshima Coffee Co., Ltd.
Floor area
72.00 ㎡
Completion
2017
Design
Takumi Takahashi (HAKUTEN)

The booth of UCC UESHIMA COFFEE designed at SCAJ World Specialty Coffee Conference and Exhibition 2017.
UCC UESHIMA COFFEE is famous for canned coffee and a very familiar company to our daily lives.
At this exhibition booth ,"LARGO" for high end coffee beans is shown as a leading product.
Coffee dealers from overseas coming, UESHIMA COFFEE needs to change the image of inexpensive and near-at-hand coffee to that of expensive and high technology one.
The booth is designed the space under the concept of "UCC COFFEE LAB.
The space is aimed that visitors may try the high quality coffee with various contents by the original technology development .
Some corners are set up, where they try how to enjoy the various coffee such as ICE BREWED COFFEE with the server by original technology development and the lecture to make a good drip coffee and so on.