Reality is__ conceived a stage design to accommodate and amplify the performances of the various DJs and musicians at UFEEL MDW 23. The design utilised simple geometric shapes and mirrored material to form a captivating focal point for the audience.
The event was hosted outdoors at the MiCo Convention centre in Milan. This setting for UFEEL MDW 23 resulted in the stage being beneath the presence of Milan's renowned trio of towers, conceived by esteemed architects Zaha Hadid, Arata Isozaki, and Daniel Libeskind. With the tower’s architectural impact in mind, a decision was made to incorporate them into the stage design. In order to achieve this, the stage was strategically positioned in a manner that allowed the audience to face away from the towers, creating an immersive experience where the surrounding environment was seamlessly reflected upon the stage. This helped to blend the stage in with the surrounding environment, mirroring the changing daylight and artificial lighting from the towers.
In addition to incorporating mirrored surfaces into the design, the central circle was incorporated to serve as a captivating reflection of the changing natural light. Throughout the day and with the use of coloured lighting and simple patterns, the circle transformed, shifting hues from the late afternoon, transitioning into dusk, and ultimately illuminating the space with vibrancy as evening descended. This created a dynamic canvas to frame the various performances.
U Feel MDW 23
Reality is__
Bronze

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Baoyu Tian
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Woody Yao
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Designer
Client
U Feel
Floor area
37 ㎡
Completion
2023
Budget
EUR 8000
Fit Out
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