Children shooting for teddy bears and dolls, while adults unleash their inner child to get a different prize: 6 brand new interior trends build around the UNILIN Panels collection. The UNILIN Panels Trendshooter is a sustainable, new hybrid way of visiting fairs and approaching clients worldwide. It’s worth a shot! 

Keep your arm steady and your view sharp because you’re ready to shoot some trends! Until the end of 2019, this fairground stand was crossing the Belgian roads for children to win some teddy bears and dolls, now it’s an innovative playground that is travelling worldwide to surprise adults with the newest UNILIN Panels trends and products. What a great prize! 

King George – The mad creative agency is introducing the UNILIN Panels Trendshooter, an inventive and creative way to shoot and show the newest trends in the world of UNILIN Panels’ wooden flooring. The King already knew it was time to change the traditional approach of exhibition stands, but due to covid-19, everything was rushed and pushed. The King George royals therefore created a hybrid and mobile concept as a new way of thinking outside the box to market the new UNILIN Panels collections through trends. 

Take a 360-look around!
An old fairground stand was stripped down and turned into a finely finished concept, abstracted to its purest form without becoming kitschy. It has an outstanding and striking design which lays focus on the panels’ colours and textures. This way UNILIN Panels could tour different fairs and smaller venues all over the world. 

Ready to shoot some trends?
Six trends are displayed, and 200+ all the accompanying wood samples. You toss a ball at one of the black plaques and the trend you hit will be highlighted. This gives the sales team an easy and attractive tool to explain and talk about the specific UNILIN Panels products. Also, a picture is taken when the visitor throws a ball. Afterwards this picture can be sent to the client’s email address. 

The sustainable plan
The Trendshooter is a sustainable, hybrid and new way of participating in fairs. All trends and projects are fully removable so when UNILIN Panels has a new collection, we can easily change the products and trends with the new ones and hit the road again.

About UNILIN Panels
UNILIN Panels is a world player producing wood panels for the construction and interior sector. Every two years, UNILIN Panels changes its collection.