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Trendshooter

King George

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Bronze
Silver
Overview. The iconic and bright fairground lights attract attention. - King George Agency
The Trendshooter in a suggested fair setup. Surrounded by furniture, with matching closure and thematic elements. - King George Agency
Coming closer, you can see the canopy is lined with animated LED tubes, providing recognition and attractiveness. - King George Agency
Overview. The iconic and bright fairground lights attract attention. - King George Agency

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Trade-Fair Stand
6.65
6.70
7.13
6.43
6.73
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
4.6
5
4.2
4
4.45
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
4.4
4.48
4.65
5
4.63
Alex Mok
Alex Mok Cofounder at Linehouse
5
5
4
5
4.75
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
7.5
4.5
5
5.5
Rahul Bansal
Rahul Bansal Architect at group dca
5
5
5
5
5
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
5.5
6
5.5
5
5.5
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
4.01
3.93
6.27
5.86
5.02
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
5
6.14
7.05
5
5.8
Anette Skeie
Anette Skeie Head of Design at Norco Interior
5
6.3
6
5
5.58
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
5.63
6.61
6.61
5.84
6.17
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
5.62
5.62
5.78
5
5.51
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4.24
4.05
3.76
4.15
4.05
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
3.91
5.41
4.2
5.44
4.74
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
5.28
5
5.18
4.82
5.07
Arianna Bavuso
Arianna Bavuso Cofounder at AB+AC Architects
8
8
8
8
8
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
5
5
5
5
5
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
4
5
4.5
5
4.63
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Trade-Fair Stand of the Year
7.81
7.65
7.83
7.99
7.82
Louisa Fan
Louisa Fan Director of Design Luxury and Lifestyle Brand at IHG ® Hotels & Resorts
4.6
5
4.2
4
4.45
Allen Zhou
Allen Zhou Founder at Shengtang Shijia Design Studio
4.4
4.48
4.65
5
4.63
Alex Mok
Alex Mok Cofounder at Linehouse
5
5
4
5
4.75
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
5
7.5
4.5
5
5.5
Rahul Bansal
Rahul Bansal Architect at group dca
5
5
5
5
5
Javier Guzman
Javier Guzman Cofounder at Zooco Estudio
5.5
6
5.5
5
5.5
Lara Francis El Hani
Lara Francis El Hani Senior Manager Interior Design – Head of Department at Kling Consult
4.01
3.93
6.27
5.86
5.02
Lori Ferriss
Lori Ferriss Executive Director at Built Buildings Lab
5
6.14
7.05
5
5.8
Anette Skeie
Anette Skeie Head of Design at Norco Interior
5
6.3
6
5
5.58
Mireia Luzarraga
Mireia Luzarraga Cofounder at TAKK
5.63
6.61
6.61
5.84
6.17
Leali Ezzat
Leali Ezzat Founder and Design Director at ELE Interior
5.62
5.62
5.78
5
5.51
Shamsudin Kerimov
Shamsudin Kerimov Founder at Kerimov Architects
4.24
4.05
3.76
4.15
4.05
Vineeta Singhania Sharma
Vineeta Singhania Sharma Founder at Confluence
3.91
5.41
4.2
5.44
4.74
Jukka Halminen
Jukka Halminen Founder and Creative Director at Design Office Koko3
5.28
5
5.18
4.82
5.07
Arianna Bavuso
Arianna Bavuso Cofounder at AB+AC Architects
8
8
8
8
8
Ziwei Guo
Ziwei Guo Founder and Director at Pure Design
5
5
5
5
5
Yang Yan
Yang Yan Founder and Chief Architect at y.ad studio
4
5
4.5
5
4.63
Designer
Client
Unilin Panels
Floor area
18 ㎡
Completion
2021
Budget
EUR 180,000
Social Media
Instagram Facebook Linkedin
Finishes

Children shooting for teddy bears and dolls, while adults unleash their inner child to get a different prize: 6 brand new interior trends build around the UNILIN Panels collection. The UNILIN Panels Trendshooter is a sustainable, new hybrid way of visiting fairs and approaching clients worldwide. It’s worth a shot! 

Keep your arm steady and your view sharp because you’re ready to shoot some trends! Until the end of 2019, this fairground stand was crossing the Belgian roads for children to win some teddy bears and dolls, now it’s an innovative playground that is travelling worldwide to surprise adults with the newest UNILIN Panels trends and products. What a great prize! 

King George – The mad creative agency is introducing the UNILIN Panels Trendshooter, an inventive and creative way to shoot and show the newest trends in the world of UNILIN Panels’ wooden flooring. The King already knew it was time to change the traditional approach of exhibition stands, but due to covid-19, everything was rushed and pushed. The King George royals therefore created a hybrid and mobile concept as a new way of thinking outside the box to market the new UNILIN Panels collections through trends. 

Take a 360-look around!
An old fairground stand was stripped down and turned into a finely finished concept, abstracted to its purest form without becoming kitschy. It has an outstanding and striking design which lays focus on the panels’ colours and textures. This way UNILIN Panels could tour different fairs and smaller venues all over the world. 

Ready to shoot some trends?
Six trends are displayed, and 200+ all the accompanying wood samples. You toss a ball at one of the black plaques and the trend you hit will be highlighted. This gives the sales team an easy and attractive tool to explain and talk about the specific UNILIN Panels products. Also, a picture is taken when the visitor throws a ball. Afterwards this picture can be sent to the client’s email address. 

The sustainable plan
The Trendshooter is a sustainable, hybrid and new way of participating in fairs. All trends and projects are fully removable so when UNILIN Panels has a new collection, we can easily change the products and trends with the new ones and hit the road again.

About UNILIN Panels
UNILIN Panels is a world player producing wood panels for the construction and interior sector. Every two years, UNILIN Panels changes its collection.