We developed and arranged the exhibition stand for Julius Blum the internationally leading manufacturer of kitchen and furniture fittings at the Interzum 2017 in Cologne. The Austrian company presents on an area of 1028 m² and in different segments its entire range of products. There is space for complete kitchen installations and generous meeting areas. The exhibition stand for Julius Blum’s latest tip-on mechanisms has been designed under the motto „Open reliably & without handles“. Eye catcher of the exhibition stand is the three-dimensional crystal structure of the white facade. In some places of the surface the company’s logo in the corporate colors white/orange emerges by way of a front projection. Two webs of white & orange strings above the exhibition stand facing each other symbolize the associated „Blum DNA“ for quality & innovation. Large presentation areas inside the stand are kept in a dark color, while the exhibits are set in scene in a radiant white. All products can be shown here fully functioning. In the heart of the exhibition the visitors are informed about the latest mechanical opening supports. The interactive walls clearly demonstrate the company’s dynamic growth. The tip-on mechanisms concealed beneath the completely flat surfaces will make it possible to open and close kitchen drawers just by slightly touching them. When opening the handleless drawers, the interactive wall will be activated with information films being projected on this wall.