The Goldin Jewelry flagship store is located adjacent to West Lake in Hangzhou, and stands proudly on the bustling Qiafengli Alley, embracing the unique cultural atmosphere and artistic ambiance of the old city district. We envision it to seamlessly blend into the neighborhood, serving as a harmonious presence and a multifunctional complex capable of facilitating cultural exchange, hosting art galleries, and accommodating design studios.

Jewelry is derived from raw gemstones, which owe their formation to the involvement of minerals. Through the transformative power of natural processes, these minerals gradually precipitate into various crystalline structures. In a similar vein, Hangzhou's West Lake emerged from the gradual closure of an ancient bay, shaped and sculpted by the forces of nature. Both the jewelry and the lake are exquisite manifestations of nature's remarkable ability to create and transform.Therefore, OUTIN.Design draws inspiration from natural creations, extracting the carved traces found on raw stone surfaces, in order to pay homage to and acknowledge the reverence for jewelry's past.

Drawing inspiration from the emotional essence of jewelry experiences, the designers seek to capture the enchanting lines that emerge during the carving process. By utilizing geometry and materials as mediums, they construct a captivating and refined journey that embodies the raw beauty of jewelry.

Goldin's design is centered around volumetric structures, where lines are artfully traced in a random yet rhythmic manner, creating a captivating and unconventional aesthetic. The design consciously reduces the emphasis on outward-facing display areas, instead incorporating winding and exploratory walk-in spaces that inspire curiosity and a sense of adventure.

Taking cues from museum exhibition, the design ingeniously combines curved columns with fan-shaped display cabinets, resulting in an enclosed jewelry showcase area, while still allowing unrestricted movement and exploration within the space.

The design skillfully utilizes a wide range of raw materials to convey a captivating spatial atmosphere. The predominant use of natural cave stones and textured coatings on the walls creates a visually striking effect. The architectural elements, intentionally left with natural cavities or artisanal marks, add a touch of authenticity. Additionally, the incorporation of materials like reddish-brown wood grain and brass metal textures adds depth and richness to the color palette, enhancing the overall spatial composition.

To preserve the cohesive ambiance of the entire space, the design ingeniously incorporates elements of medieval architecture into the core installations. These installations not only possess a tangible texture but also carry abstract significance. They establish a dialogue between the viewer's visual perception and cognitive processes, resulting in a harmonious collision of classical and modern aesthetics within the space.