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Toyota: Drive to go, Nagoya

Archicept city

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Designer
Archicept city
Client
Toyota Motor Corporation
Floor area
170.00 ㎡
Completion
2017

The purpose of this store is to offer automotive experiences to young people who generally lack contact with cars in their daily life. The space inside the store is decorated with sophisticated glamping imagery. By hanging out with friends in this space, young people will be inspired to go on driving trips out to the outskirts of town together. At this location, there is a car rental service that can be accessed via website, and in a process as simple as ordering fast food, rental cars can be equipped with camping gear, coffee, and sandwiches and taken out on a road trip. The website also introduces a glamping location that can be reached by car for a day trip. When the cafe space is seen from outside, the scene of young people driving to glamping sites and enjoying their time functions as an outdoor advertisement.