The design for the Tottenham Hotspur Stadium responds to the growing expectations of supporters for new and more exciting matchday experiences.
Jump Studios, a Populous company, has taken inspiration from the high street to create a series of ‘destination’ spaces within the building that draw fans to the stadium before matches and encourage them to dwell long after the final whistle.
Located within South Stand, The Market Place creates a vibrant new area for fans to gather. It is centred around four street-style food units backed by the 65-metre-long Goal Line Bar, with tiered seating in the style of historic football terraces providing somewhere for visitors to sit and enjoy their food and drinks.
Also within the South Stand, The Beavertown Tottenham Taproom is an explosion of the Tottenham firm’s distinctive neon colours and sci-fi imagery, merged with key elements of Tottenham Hotspur’s branding. Here visitors can enjoy a range of craft beers brewed just metres away in the world’s first in-stadium microbrewery.
The stadium’s concourse offering also includes three feature bars that celebrate Tottenham Hotspur’s history and the local area. The designs draw inspiration from the best elements of the modern premium hospitality landscape, combining these with the industrious materiality of traditional English pubs to create a series of authentic bar experiences that rival the very best high street offering.