Topshop Splash is a multi-sensory & interactive window installation to launch Topshop's Summer swimwear campaign, taking customers on a real and virtual water-slide ride, using both physical design and virtual reality to create this unique experience.

The physical installation includes a swimming pool scene in the window of the store, with 65 metres of water slide snaking around the store and leading out of the window. The swimming pool effect in the windows was created using moulded resin sheets to mimic water reflection, and 3 different types of lighting to add colour and movement. Programmed LEDs were used along the slide to create the effect of running water and to simulate people shooting down the slide.

The physical slide was suspended from the ceiling leading off into the window and around the store through multiple levels, leading the customers to further engagement and complimentary treats such as an ice-cream parlour. Coconut & sunscreen scents were pumped around the store with the sounds of people splashing, flowing water and seagulls to emulate the feeling of being at a water park in the summer.

Customers experienced a thrilling VR water chute ride in the store window, by sitting at the entrance of a physical slide seemingly shooting off down the flume and out of the store. Using headsets, the experience took customers through the iconic store & along Oxford St & Regent St, flying around London, into a psychedelic realm and then onto a tropical island.