TON’s showroom in Brno-Modřice was designed by the Czech designers Jan Plecháč and Henry Wielgus. The duo has been collaborating with TON on the design of exhibition spaces for more than two years, and it was this experience that shaped – quite literally – their work on the Brno showroom. By reusing former exhibition fittings in the showroom, the designers have honoured TON’s environmental policy and successfully anchored the brand’s visual identity. The result is a showroom that gives visitors the feeling of having just entered the Salone del Mobile trade fair. Wood is the dominant element of the showroom, stained white so as not to compete with the displayed furniture. The concrete floor was also chosen for its understated quality, and to promote the modern image of a brand steeped in tradition. The showroom is spacious and contains a number of functional elements. The shelving along the length of one wall can display many models at once and reserves the central space for furniture arrangements. These are enhanced with specialised lighting provided by another Czech brand ¬– Lasvit. Individual furniture arrangements are sectioned by functional and decorative elements, such as fabric samples hanging gracefully from the ceiling.