Targeting the designer’s sense of appeal rather than the end-user, Tat Ming Wallpaper’s Guangzhou CBD flagship store brings a new concept to the wallpaper retail experience, using unconventional showroom designs integrating free flow of space to enhance the selection experience.
Floor to ceiling windows open up the store on the street side, the high ceilings accentuated by the illuminated company logo. Straight through the entrances, an aisle of pentagon wooden frames rise in the center of the store embodying the brand’s house shaped logo. Gold accented hexagonal panels of wallpaper serve as a functional display in front of the store, allowing for an easy flick-through of the products while exhibiting to the passers-by. Placed alongside on the same panel are contrasting shades and textures of wallpaper to pair a stylish match.