"Timeline", taking place in a timeless location such as the Atrio dei Gesuiti of the Pinacoteca di Brera, is a journey through the evolution of Retail: past, present, and future of Product Display are found within a series of geometrical elements creating an organic installation. A modular system suprises the users involving them in a threedimensional architecture. Over seventy wooden layers with a chromatic contrast invite the visitors to enter the path and observe the display areas. The evolution of Retail is explained through a reconstruction of an ‘80s store, a today’s shop and finally a glimpse of tomorrow’s display concept. Gruppo Pozzi’s installation is thus also a small exhibition on the union of Design and Retail, nestled in the wider artistic context of the Pinacoteca and Fuorisalone. The project takes form in the context of Gruppo Pozzi’s LAB, where a dedicated team analyzes the latest trends of the market, developing innovative solutions for technology integration in retail environments.