Enjoy 2 free articles a month. For unlimited access, get a membership now.

Timeless & Maze

ZTWLab

SAVE SUBMISSION
Bronze
Vip area in front of the maze - Zac
Zac

1 / 10

Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
4.00
5.10
4.08
3.83
4.25
Eric Wang
Eric Wang Head of Marketing and E-Commerce APAC at Duravit
3.89
5
3.29
4.23
4.1
Gokhan Avcioglu
Gokhan Avcioglu Principal and Founder at Global Architecture Development
6
5
4.5
4
4.88
Benjamin Iborra Wicksteed
Benjamin Iborra Wicksteed Partner and Creative Director at Mesura
3
5
3
2
3.25
John Lam
John Lam Co-Founder and Design Strategist at State of Culture
Visually captivating concept, but p...
4.15
5.11
4.63
3.86
4.44
Lene Utbjoe
Lene Utbjoe Discipline Lead at Henning Larsen
3
5
3
3
3.5
Tessa Mansfield
Tessa Mansfield Chief Creative Officer at Stylus
3.5
5
3.5
4
4
Agata Kurzela
Agata Kurzela Founder and Design Director at Agata Kurzela Studio
4.5
5
4
4
4.38
Andras Klopfer
Andras Klopfer Managing Partner at BWM Retail
4
5
4.5
4
4.38
Victoria Schneyer
Victoria Schneyer Global Head of Store Design at Hugo Boss
3
5
4
3
3.75
Norman-Henner Plattner
Norman-Henner Plattner Head of Store Development at The KaDeWe Group
5
6
6
5
5.5
Leilei Wu
Leilei Wu Partner at F.O.G. Architecture
4
5
4.5
5
4.63
Designer
Client
Alyssa Beauty
Floor area
150 ㎡
Completion
2021
Social Media
Instagram Facebook

A 1500sqft experiential beauty space in Hong Kong Sha Tin.The inspiration is derived from the architectural aesthetics of the well-known Spanish building, La Muralla Roja - its romantic pink color and "maze visual effects". Different indoor spaces are connected to generate a sense of endlessness.The curves and round shapes along with the cherry blossom pink color not only create the illusion of space, giving visitors the feeling of being in a romantic and vibrant wonderland, but also outline the curves of females. 

Lobby's main background wall, ceiling, and the reception desk together present the outline of an hourglass; the ceiling is made of water ripple metal sheet, when visitors face the ceiling, they can see their faces as well as a static hourglass. These once again emphasize the sense of youth and agelessness. The circuitous corridors and arches crisscross to generate an endless path, in an attempt to create a feeling for visitors of being in a timeless and vibrant wonderland, echoing the beauty of women.The beauty center needs to be separated as public and private spaces .

The open-plan reception and waiting area allow better interaction between visitors and staff members. This area is separated from the remaining area in the centre by doors, with the intention to eliminate noise travelling from the waiting area to facial rooms. The layout designed a circular corridor. The traffic flow is incorporated around the 8 facial rooms, with such circulation, visitors are able to find the designed rooms in a second.optimises the functionality of the space, has a clean traffic flow, and allows staff members to work efficiently.

The design will bring the beauty space to the strong experiential concept with high efficiently functional planning.The design will bring the beauty space to the strong experiential concept with high efficiently functional planning