DNP (Dai Nippon Printing), one of world’s largest printing companies, has appeared in Milan Design Week (MDW) for the first time in the company’s long history of more than 140 years. The overarching concept - Patterns as time - is based on DNP’s long-standing ambition to contribute to society by leveraging diverse information and printing formats that communicate both traditional and contemporary values. Under this concept, AtMa focused on DNP’s extremely valuable scanned archive of Japanese traditional patterns (it will be lost if it is left as it is) and their contemporary patterns for our concept, “Time Printing”. This exhibition reveals “Edo-Komon” - traditional patterns that reflect people’s ideas in their daily lives -and “MiDCiD” - Contemporary Japanese Patterns and Colors that is reconstruction of traditional Japanese pattern / colours - by laser engraving them onto layered transparent acrylic panels based on timeline. The engraved patterns are illuminated using by refraction of light with gradation colours in carefully programmed certain rhythm to make patterns emerged. The superb harmony of lighting effect and laser engraved fine patterns immersed people in the installation with emotional feelings as if the lighting breaths life into the patterns. Our thoughts are passing on traditional ideas and historic concept to next generations through design that is connecting past and present with information.
TIME PRINTING
AtMa

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