Café Garat has a solid history in the life of Mexicans as the first gourmet coffee available in supermarkets. Reinventing itself as TIERRA·GARAT®, the brand now introduces an authentic, forthright and contemporary Mexican concept. TIERRA·GARAT®, MASARYK expresses itself through a lattice that seeks to synthesize the expression of vernacular construction of our culture, with this gesture, the facade becomes spectacular and reference of the brand, in addition to an urban landmark. As the first branch to be transformed, it naturally becomes a flagship store, which integrates a more detailed, elaborate and forceful development.