In collaboration with the world-renowned music streaming platform, TIDAL, we designed their first-ever office in Manhattan, marking an important milestone in their history. Designed with an artist-first approach, the workplace serves as a physical representation of TIDAL’s mission as the company embarks on a new chapter post-acquisition by Block, Inc. TIDAL’s office places the needs of musicians at the forefront, reimagining it for creative collaboration and community building among artists, industry partners, and employees. The 11,500 SF office design spans two floors, embodying a residential feel and serving as an intentional nexus for gathering, placing artists at the center of the story.

TIDAL’s ethos and position as a ‘Movement for Artist Empowerment’ inspired our strategic direction for the project and intimately informed the design. Designed to be warm and inviting, the dedicated space allows them to host, celebrate, and support their artists and partners, as well as their valued employees.

Structured around four key spaces—The Salon, Living Room, Study, and Studio—the design is harmonized to create vibrant, music-centric environments. The Salon, with its reception bar and lounge, doubles as a workspace and offers a listening room engineered for high-quality music enjoyment. The Living Room serves as a collaborative workspace and presentation area, featuring a performance stage and an adjacent speakeasy nook. The Study provides a calm, focused work environment with wood accents and neutral tones, while the Studio is a lively wing designed for connection among artists and collaborators, encouraging a deep dive into the creative act.

The overall design layers versatility into each space, accommodating anything from an album launch, to an entourage of collaborators, or heads-down, individual work. The careful consideration of materiality, palette, and meticulous attention to the various moods and postures across all spaces have resulted in a collaboration-forward and artist-centric workplace.

In alignment with our broader philosophy on workplace design, the collaboration with TIDAL signifies a departure from the conventional workplace as a means to house people and desks. Instead, the design emphasizes the brand and community experience, reflecting the changing role of physical space for companies. We believe in creating spaces that transcend mere functionality; the design for TIDAL anticipates the need for workplaces to be purposeful landscapes that actively contribute to an organization’s culture, creativity, and identity.

Today, the space is serving as a critical tool for TIDAL’s artists and the company’s employees, fostering collaboration, showcasing talent, and propelling the business forward.