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The Tamburins Seongsu Flagship Store

EONSLD and The System Lab

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
8.86
8.42
8.93
8.32
8.63
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
Loved the concept! Really interesti...
10
9
9.5
9
9.38
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
The project is interesting on many...
9.5
9
9.5
9
9.25
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Stunning architecture by using the...
9.8
8.5
9.5
9
9.2
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
The bold, well-defined concept effe...
9.5
9
9.8
9.5
9.45
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
The concept of design reflect the b...
9.03
8.66
8.85
8.66
8.8
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
8
8
9
7
8
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
Love the approach to the design.the...
9.8
9.35
9.17
9.26
9.4
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
Brilliant. The pureness of the con...
9
9
10
8
9
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
There is simply nothing that I disl...
10
10
10
10
10
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
9
8
8
8
8.25
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
8
8
9
7.5
8.13
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
9
7
9
7
8
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
7
8
7
8
7.5
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
7
8
7
7
7.25
Yan Zhang
Yan Zhang Cofounder at say architects
8.16
7.44
7.95
7.23
7.7
Jianan Shan
Jianan Shan Cofounder at say architects
7.85
7.13
8.58
8.37
7.98
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
Amazing piece of architecture - an...
10
9
10
9
9.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Light
8.11
8.33
8.18
7.56
8.05
Arthur Guimarães
Arthur Guimarães Chief Executive Officer at Arthur Guimarães Architects
The light plays an important role i...
9
9.5
8.5
7
8.5
Xuechen Chen
Xuechen Chen Architectural Designer at X.C Studio
The use of light effectively highli...
9
8.5
8.5
8
8.5
Mark Eric Magno
Mark Eric Magno Principal at Aedas Interiors
Great use of the light in combinati...
9
8
8.5
8.5
8.5
Jessica Adkins
Jessica Adkins Brand Experience Design Lead Europe at M Moser Associates
8.9
9
8.5
8
8.6
Zizhao Li
Zizhao Li Cofounder and Chief Designer at DSC · Design
The light infuses the project with...
8.57
9.03
8.85
8.85
8.83
Serhii Makhno
Serhii Makhno Founder at MAKHNO Studio
7
9
8
8
8
Mike McGirr
Mike McGirr Managing Partner and Design Principal at red design
8.1
8.36
8.01
8.54
8.25
Josse Popma
Josse Popma Partner at Popma ter Steege Architects
9
9
10
8
9
Burton Baldridge
Burton Baldridge Founder at Baldridge Architects
9
9
9
6
8.25
Katie Mitchell
Katie Mitchell Managing Director at Seen Studios
8
7
7
7
7.25
Pooja Shah-Mulani
Pooja Shah-Mulani Partner and Design Director at LW Design
6
8
7
8
7.25
Suvi Saloniemi
Suvi Saloniemi Head of Exhibitions at Finnish Museum of Architecture and Design Museum
7
7
7
6
6.75
Wenqing Zhou
Wenqing Zhou Founder at Add Culture & Creative Development
9
8
9
8
8.5
Harkaran Singh Boparai
Harkaran Singh Boparai Founder at Space 5
7.18
7.53
6.61
5
6.58
Yan Zhang
Yan Zhang Cofounder at say architects
7.64
7.33
7.64
7.33
7.49
Jianan Shan
Jianan Shan Cofounder at say architects
6.4
7.44
7.02
7.33
7.05
Anna Gitelman
Anna Gitelman Associate Professor at Suffolk University
Great use of indirect lighting. It...
9
10
10
9
9.5
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Single-Brand Store of the Year
9.02
8.69
9.41
8.61
8.93
Christopher Lye
Christopher Lye Principal at Woods Bagot
Great metaphor and expression expre...
8.86
8.42
10
8.32
8.9
Torquil McIntosh
Torquil McIntosh Cofounder at Sybarite
As always with Gentle Monster affil...
9.5
9
9.5
9.2
9.3
Leendert Tange
Leendert Tange Creative Partner at Storeage-Group
8.86
8.42
9
8.32
8.65
John Naranjo
John Naranjo Creative Director at Arcadis - Callison RTKL
Interesting approach of architectur...
8.86
8.91
8.93
8.91
8.9
Anette Skeie
Anette Skeie Head of Design at Norco Interior
9
8.7
9.6
8.32
8.91
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Best Use of Light
8.64
8.72
8.77
7.65
8.45
Pepa Casado D'Amato
Pepa Casado D'Amato Trend Researcher at Futurea
8.11
8.33
8.18
7.56
8.05
Orlando Marques
Orlando Marques Founder and Director at OMstudio Lighting
Light leads the concept as matter...
10
10
10
8
9.5
Søren Pihlmann
Søren Pihlmann Founder at pihlmann architects
8.5
8.33
8.5
7.56
8.22
Nazanin Naeini
Nazanin Naeini Exhibition Designer at Guggenheim Museum
The beautifully lit project uses li...
8.5
8.6
9
7.56
8.42
Yan Zhang
Yan Zhang Cofounder at say architects
8.11
8.33
8.18
7.56
8.05
Client
iicombined
Floor area
551 ㎡
Completion
2023
Lighting
Lighting
Lighting
Lighting
Lighting
Architect

Tamburins is reshaping the concept of offline stores to create a distinctive brand experience, solidifying its presence not just through products but also in the realm of space. Tamburins views its stores as places for customers to fully immerse themselves in the brand, rather than just spaces for making purchases. Their spaces intuitively showcase the aesthetics they pursue.

The recently opened Seongsu flagship store epitomizes Tamburins' vision. Adopting a deconstructive approach, the store leaves only the underground floor of the existing structure, extending Tamburins' strong spirit of challenge.

The Tamburins Seongsu flagship store project began as a challenge to align with Tamburins' consciousness.

The central emptiness may seem incomplete, but, on the other hand, it seems to hold something within. Hence, various experiments were conducted to infuse volume with light into the central area where vertical and horizontal lines extend robustly. There was a challenge in providing enough strength to penetrate the space between the structural frames, reaching a height of three floors, while simultaneously creating a cozy atmosphere. Powerful light needed to be emitted, but it had to appear soft on the surface.

The key was opting for a louver-type profile luminaire, which was purchased near the glass structure illuminate them in an uplighting manner. The installation detail of underground procurement for uplighting was effective in creating a soft sense of space by allowing the light to reach the empty structural frames. Then, after meticulous customization of the trim and profile sizes, they were installed along the bottom edges of the glass structure. The light was directed to sweep up façade of the glass, the transparent properties were emphasized, extending the underground exhibition space to the ground floor.

As we installed lighting with strong output and wide illumination by underground installation, there was a need to control unwanted glare directed unnecessary areas. The louver-type option was considered to block direct light to the line of sight.

Inside the glass structure, we modified the installation details to prevent exposure, ensuring it remains inconspicuous in the outdoor environment. Focusing on the material and silhouette of the structure allowed to concentrate on the volume of the landscape, ensuring sufficient illuminance indoors.

For back yard, trees were illuminated by small volumes of flood lightings, and line-inground lightings were used to sweep up the walls. Landscape lighting directed towards helped reduce shadow contrast on the ground, contributing to a softer spatial ambiance.

In conclusion, an environment with a 3000K temperature was created, allowing people to enjoy the warm space for nighttime without eye strain while navigating the building. By orchestrating light with architecture and brand, the Tamburins Seongsu flagship store successfully brings to life Tamburins' robust spirit of challenge.

http://www.eonsld.com/works/tamburins-seongsu-flagship-store