Tamburins is reshaping the concept of offline stores to create a distinctive brand experience, solidifying its presence not just through products but also in the realm of space. Tamburins views its stores as places for customers to fully immerse themselves in the brand, rather than just spaces for making purchases. Their spaces intuitively showcase the aesthetics they pursue.

The recently opened Seongsu flagship store epitomizes Tamburins' vision. Adopting a deconstructive approach, the store leaves only the underground floor of the existing structure, extending Tamburins' strong spirit of challenge.

The Tamburins Seongsu flagship store project began as a challenge to align with Tamburins' consciousness.

The central emptiness may seem incomplete, but, on the other hand, it seems to hold something within. Hence, various experiments were conducted to infuse volume with light into the central area where vertical and horizontal lines extend robustly. There was a challenge in providing enough strength to penetrate the space between the structural frames, reaching a height of three floors, while simultaneously creating a cozy atmosphere. Powerful light needed to be emitted, but it had to appear soft on the surface.

The key was opting for a louver-type profile luminaire, which was purchased near the glass structure illuminate them in an uplighting manner. The installation detail of underground procurement for uplighting was effective in creating a soft sense of space by allowing the light to reach the empty structural frames. Then, after meticulous customization of the trim and profile sizes, they were installed along the bottom edges of the glass structure. The light was directed to sweep up façade of the glass, the transparent properties were emphasized, extending the underground exhibition space to the ground floor.

As we installed lighting with strong output and wide illumination by underground installation, there was a need to control unwanted glare directed unnecessary areas. The louver-type option was considered to block direct light to the line of sight.

Inside the glass structure, we modified the installation details to prevent exposure, ensuring it remains inconspicuous in the outdoor environment. Focusing on the material and silhouette of the structure allowed to concentrate on the volume of the landscape, ensuring sufficient illuminance indoors.

For back yard, trees were illuminated by small volumes of flood lightings, and line-inground lightings were used to sweep up the walls. Landscape lighting directed towards helped reduce shadow contrast on the ground, contributing to a softer spatial ambiance.

In conclusion, an environment with a 3000K temperature was created, allowing people to enjoy the warm space for nighttime without eye strain while navigating the building. By orchestrating light with architecture and brand, the Tamburins Seongsu flagship store successfully brings to life Tamburins' robust spirit of challenge.

http://www.eonsld.com/works/tamburins-seongsu-flagship-store