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The Pot King

SIG Studio

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Bronze
Yinhui Gu
Yinhui Gu
Yinhui Gu
Yinhui Gu

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Restaurant
5.42
6.60
5.73
5.75
5.88
Designer
Client
Beijing Tianshui Lai Catering Management
Floor area
133 ㎡
Completion
2023
Furniture

Background
The Pot King Restaurant is the first brand in the Rice Hot Pot industry. Due to the addition of a new product line which enriched dining scenes, the brand hopes to conduct a systematic upgrade to enhance the consumer experience.

Innovation
Because hot pot rice need to be freshly made, the pain points are long waiting times.Then we propse the "container of time" as the concept, strengthening the time is the key point to keep food tasty.

Creativity
The main theme of the space is to convey the"container of time" characteristics of the Pot King, collecting and researching old objects with container properties (wooden boxes, rice buckets, bed frames, bucket cabinets,seas,etc.), deconstructing door and redesigning them to form a "container of time" that is more suitable for the use of the Pot King restaurant and meets different functions.

Functionality
A "wooden box" is set up on the left side of the entrance, which integrates functions such as menu display, food model, ordering, and hospitality. On the right side of the entrance, a Rice Hot Pot is set at the height of the human eye, and the Juejue pot window is set up. The window is presented in the form of an old wooden box. The cooks inside the window are cooking the rice on the spot to convey the freshness and fireworks.

The wall near the facade glass is equipped with a photo light box of the Crispy Rice to magnify the details of the Crispy Rice. A cooking pot step light box is installed above the kitchen in the restaurant to help guests understand how to eat and create a more delicious and high-quality Crispy Rice. The free self-service small food counter with rich ingredients and full sincerity is also set up near the entrance area, bringing consumers affordable and increasing the sense of dining value.

Through the use of different heights of top surfaces and redesigned "bed frame" seats, different spatial areas and rich visual layers are formed. Solid wood seats, mosaic dining tables, chessboard and retro chandeliers provides guests with a warm, down-to-earth, and fun experience.

Two electronic screens are built into the space. Through relaxed ink dynamic illustrations and street sound samples, it gives guests the feeling of traveling through time. The single table is designed to meet the needs of guests with storage, charging and other functions. Display cabinets in the form of old wooden boxes are embedded in the wall to display brand peripheral products.

Sustainability:
All furniture is made of solid wood, which can be used for a long time and will have traces of time after long-term use, which enhances consumers' understanding of time in the store. The space is built in modules and can be built directly in the space after the space is completed. Whether it is moved to another space or the current space needs to be rebuilt, original materials can be used. This method not only saves construction time, but also saves costs.