Working over all disciplines, 93ft have tipped hotel design sideways to explore every minuscule aspect of the journey of design in their presentation of ‘How to Make a Hotel’. As well as the interior architecture and spacial planning of The Pilgrm a 73 bedroom hotel plus public spaces, the team have masterminded over 1000 pieces of unique furniture that have been designed and made in our own workshops within a mile's radius of our studio. To complete the circle, the brand including the website has been created by 93ft. Working through from vision to reality, 93ft designed concepts for rooms, corridors and communal spaces with focus on materials, longevity and how the hotel would translate over time. The team then worked from those concept stages into design detail, room layouts, lighting plans, colour schemes into manufacture, specification and sourcing. Designed over a series of wings and multi-levels with a complicated layout has meant the team have honed in on reading the changing architectural landscape from street level upwards.