Soho House Design and Stonehill Taylor wanted to honor The Ned NoMad’s rich past while creating modern and striking spaces. Paying homage to the historical property, original architectural features, and details are prominent and serve as decorative elements that inform the interior design. The original flooring still remains throughout the property, and the space is decorated with vintage pieces.
The reception area celebrates the space’s original and intricate ceiling features while blending the Beaux-Arts style with a classic feel. The Atrium features a striking monochromatic mosaic floor, boasting a strong woven design inspired by Art Deco pattern work. Rich oak wood paneling featuring bronze antique mirrored inserts from the reception area to the Atrium ‘The Snug’, features a custom wall mural, reminiscent of the New York City sunset colors, and surrounds a fireplace sourced from a French chateau. As an original, beloved feature of the property, the design team kept the existing Elephant Bar, stripping back the old dark paneling and replacing it with a lighter gray-blue polished plaster wall finish.
The dining room has a glamorous 1960s feel, reminiscent of Italian design. Panels of stained glass, with hanging greenery, are inspired by the restored storefront and pull in the city skyline. Green dining chairs are accompanied by burl wood tables, lit by oversized Murano glass pendants. The restaurant is designed with floral upholstery that is residential in feel. The ceiling was designed with mid-century form and fabric panels to soften the room. The Little Ned incorporated 1920s style seating, finished in William Morris design and ‘Ned green’ velvet piping. Touches of new upholstery, and fresh and more vibrant color tones were added.
The Magic Room’s interiors play off of Art Deco 1920s cabaret clubs. This room is painted a striking red with a marbled wallcovering paired with cozy club chairs. The bar was designed with solid stone, silk lampshades, and an antique brass framework.
Ned’s Club Upstairs includes a rooftop lounge and an outdoor terrace designed with a color palette inspired by the New York City sunset, providing a lighter feel from the deeper spaces and colors of the lower Club floors. The interior spaces blend together pink polished plaster walls with golden upholstery tones, florals, mosaics, burl woods, and Breccia Capria stone. The main roof terrace is designed with a classic check stone floor. The golden florals contrast against plum tones, cast iron, and stone tables. There is also an exclusive private dining space in the Cupola, the main feature of the Johnston Building, standing above the exterior as a beacon with a grand vintage chandelier.
The first floor is Cecconi’s restaurant, inspired by the restaurant’s signature style stripe, the design team created a custom floor that pays homage to the original Johnston Building mosaic floors. The overall design concept is inspired by traditional Italian Trattorias.