The Mine is the second store for 24 Kilates brand. Therefore, it was not only important to showcase their large selection of original and eye-catching sneakers but also continuing with the brand uniqueness and identity. The first Asian concept store named The Vault, is characterized as a golden treasury filled with boxes showcasing unique and valuable treasures. So, for the second store we thought that every treasure must be extracted from somewhere. Being the time for The Mine to go back its roots, it gives the visitor the experience of descending deep into the mines where these treasures are unearthed and produced. Deep in the bowels of the gold mine the customer can hunt and discover unique custom products the same way a miner would for precious gold and gems. Nested between the raw gold, the shafts, and the mine carts, the customer can shop and explore the unique selection embedded inside.