Inspired by the existing heritage building as well as the region’s rich Asian cinematic culture, we created a series of sensorial experiences, which balance the Majestic’s unique past, and its contemporary role as a lifestyle destination.
The vast cinema hall has been transformed into an event space for an array of lifestyle events, ranging from movie screenings to wedding celebrations.
In our search to find a common thread running through the multiple genres and decades of movie making, we came across the “clapboard”, something common on all movie sets whatever the genre. We were very attracted to the graphical quality of the stripes and extrapolated it to the spatial dimension, making something 2D become 3D.
Taking inspiration from the iconic clapboard used in movie-making the world over, we have applied the dynamic black-and-white pattern of the clapboard into the reception and main cinema area.
A typical theatrical experience often involves constant bombardment of sensationalized images, which we sought to recreate with ceiling-to-floor murals all over the Majestic’s Circle Seats, using graphics from 1970s-1980s cinematic posters, to capture the past and display them writ large in a modern space.