Over the summer of 2017, Herschel Supply operated the Lemonade Stand pop-up shop in the picturesque community of Deep Cove, located just outside of Vancouver. It featured cold-pressed lemonade four ways and exclusive pop-up themed Herschel Supply packable Totes and Daypacks. This project was an opportunity to showcase the brand's retail capabilities to their local community before the opening of their first flagship location in the Spring of 2018, while also raising money for arts education in partnership with the Vancouver based charitable organization ArtStarts In Schools.