The first Kungfu Foggy restaurant opened in Hangyang International City, Nanning and it is of great significance to the brand. It is the first stop to upgrade it into a restaurant brand with culture. The brand decided to go back to where it began and renew the image of the monumental first restaurant. “Haptic visuality” is a cinematographic technique – grainy, blurred, or even pleasant images that stimulate the viewer’s memories of the senses.
For example, when seeing water, we recall several senses with water and it results in the haptic visuality. Inspired by this approach, MOC attempts to convert the concept of “Kungfu Hero” into a tangible scene. The rain scene at the entrance of the restaurant is designed with real rain and linear lighting. Interspersed with translucent glass tiles, it forms a painting in the rain, putting on the show of “Wulin in the Rain” right at the entrance.
The image of Kungfu Froggy is also customized in-depth. The chrome mirror effect is overall modern. The gesture of holding an umbrella in the hand and landing on the water effortlessly deepens the association with the rain scene and the martial warrior. The dynamic umbrella installation at the entrance becomes the visual focal point of the space with the reverse rotation of the canopy and frame. The installation is also visible at the entrance, giving people the desire to go in and explore.
In terms of spatial structure, MOC naturally creates a spatial relationship between the inside and outside of the restaurant through the indoor eaves. The umbrella frame made of wood constructs the form and structure of the eaves, which creates a unique outdoor experience in the interior. The lantern-shaped ceiling lamp under the eaves further emphasizes the feeling of sheltering from the rain. On the other side of the space, the eaves are placed opposite to each other. Between them, five large umbrella installations are mounted on the ceiling and turning slowly in different directions, which makes an interesting visual experience in the restaurant.
Combining the overall spatial concept and structural shape, MOC customizes a series of unique furniture and props for the restaurant image. They not only enrich the layers of the space, but also allow to introduce the space story and brand culture. MOC also makes a custom flooring product for this project. To integrate with the structural relationship of the space, tiles are generally used in the non-roof area to give the feeling of the outdoor garden. The tiles are covered with the transparent epoxy resin, which have a slightly reflective texture. It solves the cleaning problem of tile gaps while it also makes the whole space more like an outdoor rain scape.