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The Kitchen, Utrecht

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Client
De Bijenkorf (Selfridges)
Floor area
850.00 ㎡
Completion
2017

The brief was to create a unique dining experience which seduces and inspires. i29 developed a concept for the interior design expressing freshness and variety; a subtle reference to food in general, and the diversity of flavors presented in the open kitchen area. The layout reveals several spatial experiences throughout the 850 m2 open area, with a variety of seating. From private and cosy, towards more open and bright dining areas. This offers customers a choice in the way they would like to sit, eat, drink or work. Different seating areas and atmospheres are created in contrasting materials and colors with a mix from rough to luxe. Fresh food from the kitchen is visible throughout the restaurant, as all partitions are made from transparent colored glass cabinets. The open kitchen area in the center of the restaurant is a self service system, where customers can order at one of the food counters. Looking from the department store, live cooking and fresh ingredients seduces customers to wander inwards the restaurant.