The concept and philosophy of this fresh brand debut are embedded in every detail of the boutique, intertwined with the unconventional fashion garments that are designed and sold by the brand. In the ambient spaces, SFD* implemented techniques that result in a comforting environment. Contributing to a spatial effect that calms the mind, along with balanced elements that enhance the senses. For the 70 sq. meters. boutique, SFD* emphasized light as being the main factor because of the way it manipulated the earthy and futuristic masses of travertine stone and epoxy resin respectively. While both elements are distinctly opposite, they seamlessly transition. This core feature highlighted SFD*'s Avant Garde attitude that is different from other one-sided approaches. Balance and harmony are achieved between the overpowering features of both elements, specifically between the smoothness of one, and grainy accented veins of the other. The rest of the premise was adorned with custom pieces such as sofas, hanging bars, and a chaotic fitting room that was gracefully set-up centre stage. Created by using metallic screens with a champagne-tinted finish, and wrapping them around each other in a circular, whimsical pattern, which also disguised a colossal pillar. For the boutique, simplicity had a lead role in defining the ambience and mood, as a contrast was defined between the rough patterns and texture that was implemented for the exterior and the smoother finish of the floors.