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The Immersive Theatre

Lukstudio

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Designer
Lukstudio
Client
Dear So Cute
Floor area
320.00 ㎡
Completion
2018

Instilling a sense of performance in the visitors, the shopping activities are staged as a spectacle while the café hosts the sitting audience. Three boxes cladded with steel and polycarbonate panels are placed on the elevated platform, in manner of a theatre set. Apart from hiding the existing columns, these boxes break down the original open floor into smaller rooms for a more human-scale experience. Windows to frame views and doorways that provide clear path of circulation engage shoppers or café-goers to wander and discover. The “watch and be watched” setting blurs the distinction between performers and audience. Behind the boxes are the changing rooms on the highest platform. With the floor to ceiling mirrors and a trail of pink velvet curtains at this mini-stage, trying on new treasures takes on an exhibitionist twist. A clean and bright palette is being used to create a neutral backdrop for the on-going displays or activities to take the spotlight. The terraced stage is cast-in-place with white terrazzo, shaping planters and seating while designating areas for display and circulation. Two contrasting effects have been achieved by lighting pink acrylic panels behind the polycarbonate walls. On the outside, the subtle hues add warmth to the austere space; on the inside, the intense lights paint the entire room in pink and add to the intimate atmosphere. Inspired by the backstage rigging system, the display hangers, mirrors, and menu boards can be adjusted in heights.