The Diner, a week-long pop-up restaurant at Milan Design Week, offered a coast-to-coast experience through the United States. Located at Ventura Centrale, the site was transformed from the previously abandoned arch under the railway tracks at the Milano Central Station. The Diner’s entry vestibule took cues from Airstream trailers, with metal-clad walls and ceiling and its perimeter displaying postcards depicting diner life. Inside the vaulted space, four distinct environments were created: Roadside Diner, East Coast Luncheonette, Midwest Diner, and West Coast Diner. Each environment’s aesthetic was reinterpreted with a modern twist.
The Diner, Milan
Rockwell Group

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Designer
Rockwell Group
Client
Surface & Ventura Projects
Floor area
337.00 ㎡
Completion
2018