As part of a strategy to position Zurich Airport as a leading destination for business, culture, and lifestyle, the airport conceptualized “The Circle at Zurich Airport.” A 180.000 m2 ambitious building complex housing leading brands, restaurants, art, hotels, health services, offices, and conference halls. The elegant and minimalistic building is created by world-renowned architect Riken Yamamoto. It will be connected to the airport through fluid wayfinding, communication, and identity. 
Connecting wayfinding and visual identity We aimed to make the journey to and through The Circle simple and effortless through a simplistic approach by using warmth, clarity, and unity between all elements. The identity builds on a strong idea of connecting both experiences, wayfinding, and connectivity into one. An identity-building structure connects the building complex in a symbolic path, inspired by the path we take in life and the Swiss landscapes. The structure also functions as the main lighting of The Circle. We are identity advisors throughout the project, both with traditional identity elements and working closely with the famed Japanese architect Riken Yamamoto to incorporate identity elements that will influence the building itself. The Circle is Switzerland’s largest construction site, and because of the immense size, the project is thought of as a new city rather than a building. 
A path leading the way An ambitious vision defines The Circle, expressed through its architectural magnificence and the cultural diversity within the structure. The design concept of The Circle sprouted from the narrow, winding streets of old Zurich. We have taken that feeling for the Visual Identity and revived it in The Circle through our design language.