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The BFC Wuhan Super Experience and Connectivity Center

Office for Flying Architecture

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Single-Brand Store
5.75
6.00
5.83
4.58
5.54
William Barrington-Binns
William Barrington-Binns Director of Photography at WBB & Co.
7
7
8
6
7
Corien Pompe
Corien Pompe Chairman and Founder at Donna e Mobile
impressive...
5
5
5
5
5
Anastasia Karandinou
Anastasia Karandinou Architect, Senior Lecturer at University of East London
5
5
5
5
5
Jasper Blüm
Jasper Blüm Senior Designer at Colliers
6
6
6
6
6
Bret Recor
Bret Recor Founder & Creative Director at Box Clever
7
6
6
6
6.25
Chen Xiaohu
Chen Xiaohu Cofounder and Brand Director at BloomDesign
6
6
6
5
5.75
Jason Traves
Jason Traves Chief Creative Officer at Lucky Fox
6
6
6
5
5.75
Johnny Chiu
Johnny Chiu Founder at J.C. Architecture
6
7
6
5
6
Richard Parr
Richard Parr Founder at Richard Parr Associates
4
6
5
1
4
Joanna van der Linden
Joanna van der Linden Global Retail Identity & Design Manager at Nestlé Nespresso
5
6
5
1
4.25
Li Baolong
Li Baolong Cofounder and Creative Director at BloomDesign
6
6
6
5
5.75
Stefano Giussani
Stefano Giussani CEO at Lissoni New York
6
6
6
5
5.75
Client
Forte Group Wuhan Company
Floor area
4380 ㎡
Completion
2020
Chief designer

The BFC Wuhan Super Experience and Connectivity Center is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: A way of seeing the world" and to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. It is a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design, and digital media. The contents relate directly to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine. In other words, “lifestyle first, real estate sale next". The space is defined by interacting functions of multiple place making, sociability, theater and stage. 1. Four Atrium Stages (Thematical experience): Red carpet front hall, walk-in cinema, a panoramic cinema dedicated to the future and dazzling banquet hall. 2. Seven Connectivity Galleries (Cascading and transitioning; the fun of watching shows from multiple angles) The ritualistic ambiance and museum style circulation surrounded by digital technologies and virtual experience creates a "sanctuary" in the era of consumerism. This project exhibits urban and technological aesthetics, brimming with high-octane, revolutionary, and futuristic qualities. First floor: High-ceiling lobby and a global IP experience hall. Second floor: Real estate sale area with scaled models and open bar lounge. Third floor: Multi-theme VIP rooms, banquet room, conference room, and multi-purpose VIP area.