The Beavertown Tottenham Taproom and Microbrewery are located in the south-east corner of Tottenham Hotspur Stadium, alongside The Market Place fan zone and within the expansive five-storey South Stand atrium. The brief for this project was to create a space that encapsulated the club’s ambition to innovate at its new home, pushing the boundaries of design in every aspect and offering unique matchday experiences for every fan.

The challenge was to marry the Tottenham Hotspur and Beavertown Brewery brands together while at the same time making the space fit within the wider context of the stadium interiors. The scheme merges Beavertown’s distinctive neon colours and sci-fi imagery with key elements of Tottenham Hotspur’s visual brand identity such as the club’s famous navy blue colour.

Jump Studios worked closely with Beavertown’s founder and CEO, Logan Plant, and creative director, Nick Dwyer, to realise this vision, taking signature elements of Beavertown's branding and combining these with the familiar palette of materials from the stadium's general concourse and Tottenham Hotspurs famous navy blue colour.

Beavertown Brewery is the Official Craft Beer Supplier at the stadium and the microbrewery is the main source of the craft beer served at its many bars and restaurants. The Beavertown Taproom is open for fans to visit at all Tottenham Hotspur domestic home fixtures.