The Beavertown Tottenham Taproom is located in the south-east corner of Tottenham Hotspur Stadium, alongside The Market Place fan zone and within the expansive five-storey South Stand atrium. Here, fans can enjoy a range of craft beers brewed just metres away in the world’s first in-stadium microbrewery. The brief for this project was to create a space that encapsulated the club’s ambition to innovate at its new home, pushing the boundaries of design in every aspect and offering unique matchday experiences for every fan. The challenge was to marry Tottenham Hotspur and Beavertown Brewery’s visual identities together, while at the same time making the space fit within the wider context of the stadium interiors. Jump Studios worked closely with Beavertown’s founder and CEO, Logan Plant, and creative director, Nick Dwyer, to realise this vision, incorporating Tottenham Hotspurs famous navy blue colour into a scheme that showcases Beavertown’s colourful brand identity to the maximum. The Beavertown Taproom is open for all fans to visit on event days.