This is the most ambitious project of the brand. A four-story flagship store in one of Bangkok’s unequivocally trendy streets of Thonglor. Luxury, complexity and perfection are the key words of the brand we wanted to express through the building, conceived as a giant robotic mechanism not only from the outside but from the inside where it is also possible to explore and discover the detailed mechanisms that pop up outside. This helps hide products from customer’s view for a while, which invites them to discover products. A sequence of unique spaces that guide the clients and allow them to discover the variety of limited-edition sneakers and clothes that the company sells. Like Swiss clockwork, the 24K machine wraps the visitor within a highly detailed example of exclusivity, in which every square centimeter is designed and thought through in relation to the specific needs of each space. All this confers further magic and uniqueness to the items exhibited. The big round transparent screen on the facade breaks the context showing the content of the brand. While in the ground floor walls are covered by hundreds of metal pieces showcasing sneakers with a DJ performing live, the rest of the building focuses on show casing clothes and other exhibitions. The brand describes its new space as “not just a common clothing shop, but also a place where clothes are carefully selected and presented as precious art pieces.”