Thai Food Show is a cutting-edge catering brand focusing on Thai food. After the first store in Nanjing was well received, the brand expanded to the city center. The Nanjing No. 2 store chose to break through the space form, which is different from the previous American retro space, and uses the overall style of the yacht to create a sense of atmosphere of the new store.
Open landscape
The site is located on Zhongshan Road, with the school area in the north and the city center in the south. The plane trees on both sides of the street are lush. The store space fully absorbs natural light, and the simple off-site area becomes a transitional leisure prelude. This restaurant opened in winter. This cruise ship-like space is like a match dream lit by a little girl in a fairy tale. In the cold wind, passersby can also feel the bright and comfortable atmosphere in the restaurant.
Shipbuilding Story
In the early stage of the design, facing the flat, long and deep layout, we took the "yacht" as inspiration to integrate the spatial boundaries. The dining area and the functional area are concisely divided, and the symmetrical form in the axis makes the space moving lines clear and ensures the clarity of the movement to the greatest extent. In addition to construction, the design team left many intriguing design details. For example, the handrails in the yacht are defunctionalized and integrated into the curved facade of the restaurant, which has become an important component of visual symbols. The enclosed form and arrangement of the customized booths in the dining area also refer to the typical form related to the theme of boats, giving new functional attributes.
Place Atmosphere
The dynamic information panel on the wall of the bar area is not only designed for decorative consideration, but also implies that the distance between Nanjing and other cities of the Taishi Beast brand in terms of geographical distance echoes the "voyage" clue of the space theme. Many elements do not clearly point to the cabin, but they deepen the theme of the space, making the space not only the pure expression of the ship, but also to create a sense of place for the brand, bringing endless imagination to diners.
Epilogue
Looking back at the design process of Nanjing No. 2 Store, it took only one month from the delivery of the drawings, to the construction entry and the final landing. The design team and the construction partners also worked together to overcome all difficulties, like a voyage cruise that rides the wind and waves. The design team's ever-changing place creation is also catering to the growth of the brand, adapting to the multiple construction of the brand system in the rich derivation of space concepts.