After 40 prestigious years representing worldwide as a royal Thai cuisine ambassador, Blue Elephant group — having four fine-dining restaurants in three countries, two cooking schools, and premium Thai grocery product lines available in four continents — launched its first mall restaurant ‘Thai Brasserie by Blue Elephant’ in Phuket to open doors to the wider groups of Thai food admirers. Studio Locomotive aspires to benefit this new casual-dining brand to advantage from the trusted legacy of Blue Elephant while introduces how this restaurant could liberalise to explore, experiment, and localise the gastronomic concept — favorable for its adaptability to expand overseas; reasonability of implementing lower price positioning; and attractiveness to the new targeted customer groups dining in the malls. The mural mirror, made by UV printing and mirror coating on and between double-sheet laminated glass, extends across a 27-metre-long wall to enhancing the dining experience and defining the personality of this restaurant in several aspects. The layered mirror with its self-reflectivity creates a marvelous depth complexity to the jungle-scene illustration; this effect also illusively broadens and elevates a visual interest to the deep dining area. 3 of 5 continuous glass panels are the art-filled displays for a video-mapping projection playing animated ambient events from the hand-drawn illustration ‘The Exploration of The Elephant Calf’ to entertain sit-in diners and instantaneously attract impulsive mall-going customers. One of the glass partitions, with a transparent background, reveals live and intimately for the inner dining zone a culinary delicacy in the kitchen of Blue Elephant as a complementary performance. Thai Brasserie by Blue Elephant offers varieties of seating styles — from versatile square tables, long detachable sofas, communal table, café lounge chairs, to barstools — to accommodate different dining preferences or group sizes, including solo mall-goers. The multi-objective use and aesthetically inventive modification of mural mirror, along with symbolic colours, elaborate detailing, and other characteristic materials, represent a constructive spatial design expression substantial as a blueprint for the future expansion of Thai Brasserie by Blue Elephant taking the benefits from both the association and the resilient conversion from the parent brand.