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TFD Hong Kong

Leaping Creative

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Multi-Brand Store
7.71
7.64
8.07
7.86
7.82
Meryem Yalcin
Meryem Yalcin Assistant Professor at TOBB University of Economics and Technology
8
8
8
9
8.25
Mike Tristram
Mike Tristram Strategic Lead at Checkland Kindleysides
Great use of recycled materials wit...
6
7
7
8
7
Sonya Simmonds
Sonya Simmonds Global Head of Design & Build at Spotify
The story and the space are great !...
9
9
9
10
9.25
Hans J. Galutera
Hans J. Galutera Founder and CEO at HG DesignWorks LLC
This is a refreshing interpretation...
9
9
9
9
9
Mustafa Afsaroglu
Mustafa Afsaroglu Interior Designer, Co-founder at TS-DS
The story-telling is spot on! The f...
10
8
9
9
9
Jun Aizaki
Jun Aizaki Founder & Owner at Crème Jun Aizaki Architecture & Design
I like the poetic description. I am...
6
7
7
7
6.75
George Foussias
George Foussias Director of Interior Design at Lemay
7
7
8
6
7
Dang Ming
Dang Ming Founding Partner / Chief Designer at HONG Designworks / XUST
8
8
9
8
8.25
Rosie Haslem
Rosie Haslem Director at Spacelab / Labthinks
Strong concept and impactful experi...
6
6
7
8
6.75
Francesca Perani
Francesca Perani Founder at Francesca Perani Enterprise
Love the design concept and the sto...
10
9
9
9
9.25
Wang Guan
Wang Guan Founder of Matrix Design at Matrix Design
7
7
7
7
7
Luís Pedra Silva
Luís Pedra Silva Founder and Lead Architect at Pedra Silva Arquitectos
6
6
8
5
6.25
Jose Manuel Ferrero
Jose Manuel Ferrero Creative Director at Estudihac JM Ferrero
8
8
9
7
8
Minyu Zhang
Minyu Zhang Interior Design Director at SUNAC ShangHai Group
8
8
7
8
7.75
Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
GRAND JURY VOTES
Shortlisted - Multi-Brand Store of the Year
8.20
7.60
8.40
7.20
7.85
Designer
Leaping Creative
Client
TFD
Floor area
138 ㎡
Completion
2019
Design director
Zen Zheng
Chief designer
Dingling Yao
Chief designer
Wanling Liu
Photographer
Zaohui Huang

From the future archaeological perspective for human civilization, stories about the reconstruction and rebirth of industrial remains are narrated. Ocean is of special significance for human civilization. In most historic narratives, ocean is not only the starting point of new worlds, but the origin of all lives; it carries the initiative for expanding boundaries and exploring the unknown, and sows into human DNAs the seed for tracing to source. The store is located in the newly completed K11 MUSEA. The huge business complex containing K11 MUSEA sits in Tsim Sha Tsui and is adjacent to the Victoria Habour, with Central standing on the other bank. The view of the prosperous metropolis well known across the globe for the past century has been interacting with the primitive but perpetual force from the sea. K11 MUSEA is situated on the site of old Taikoo Wharf, one of the main cargo wharfs in Hong Kong in the 1910s. With the first floor underground below the sea level, its industrial style decoration allows visitors to have a unique visual experience that the entire floor is a relic of the submarine industry. Digital technology will embrace its climax and the proud works from industrial age become relics. At that time, the coastline before us might again be a starting point of the journey to trace the evolution of our civilization. What will human beings see when they finally come back to their initial womb of all lives after the long journey? Will life still exist in the remains of industrial age? Aspiration from a recycle facility: Possibilities and life hidden in wastes The project started with the designer team’s visit to a large recycle facility. In the visit, classified and stacked waste materials as well as machine oil marks seen everywhere revealed a sense of loose rhythm and order. This made the facility look like a natural ecosystem, from which, the “industrial relic” roughly imagined by our designers became increasingly clear. All materials are dismantled, crushed and compressed into other shapes. In this recycle process, everything, regardless of metals, plastics or paper, gradually loses its original shape. How would these materials present themselves should a future world exist in which industrial remains are everywhere? What possibilities will they experience in the context of experimental contemporary design? With a strong curiosity, we started our design and experiment. The experience of constructing a space by focusing on installations: Stories about the reconstruction and rebirth of industrial remains are narrated From experimental use of materials to the design of store space, everything happened without extra effort. By using the installation approach, designers have achieved the expression in a more artistic and more emotional manner. For the purpose of intensely touching and leaving strong memories to visitors, designers have created scenes around installations in the space of merely more than 100 square meters. Through the translucent PMMA cover that forms the head of this oceanic organism-like life, people can see its “drive”, a scrap engine ever installed in a vehicle manufactured by China National Heavy Duty Truck Group. Materials we have taken back from the recycle facility include not only scrap parts but also a great number of offcuts, which, although brand new, cannot be reused for industrial production. Discarded aluminum sheets and strips were placed in certain containers into which resin was then infused, the result of which appears to be artificial amber originated from this changeful era, with the material stored inside being the fossil of time. The same approach was also applied to the making of visual merchandising which echoes the installations. The experience of site selection for the project and the visit to the material recycle facility feel like two different tracks which eventually meet at their common destination thanks to the delighting and surprising fate. For the purpose of seeking and harmonizing the future life space and the universal value of environmental sustainability, the design process began with the thinking of ocean and civilization and use of experimental material and ultimately constructed the business space that perfectly conveys core values of the brand.