An itinerary of constant surprises: the idea of the design is based on unexpected points of view that reveal the brand MARTINI and its identity. An immersive experience is created by effects of transparency, interactive walls and optical illusions that provoke the senses and the curiosity of the visitors, like in a clue hunt. As the name suggests, THE VIEWFINDER is inspired by the tool that the director uses to find the best frame for a scene, it incorporates many points of view revealed in the space of the three new floors. The transparencies are a dominating element and a reference to the consistency of the cocktail: the use of mirrors and reflecting materials, which multiply the points of view by creating a reverberation of the inside light and of that of the panorama. The finish of the furniture revoke the Martini ingredients from its colors to its contents. The result is a narration that unites the outdoor and the indoor without a continuous solution that amplifies the sensation of living in a unique experience. The design and architecture of the space, conceived in a style that is extremely contemporary, provide for spaces dedicated to the MARTINI heritage, like the so-called “time capsule”, that takes us back to the charm of the 60s, and we are reminded of the faces of the famous people that graced the TERRACE during that time.