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Taiwan Airlee Biomedical & Cosmetic Policlinic Beijing

WIT Design & Research

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Reception - One Thousand Degrees Image
Reception - One Thousand Degrees Image
One Thousand Degrees Image
Reception - One Thousand Degrees Image

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Healthcare Centre
6.16
6.05
6.14
5.13
5.87
Sandra Adrian Asplund
Sandra Adrian Asplund Creative Director at Asplund Collection Stockholm
well executed but just a littelbit...
6.81
4.23
6.47
4.51
5.51
James Dilley
James Dilley Director | Head of Hospitality and Interior Design at Jestico + Whiles
6.74
6.38
6.6
4.38
6.03
Paulo Rocha
Paulo Rocha Partner at  KPMB Architects
6
6.5
6.5
5
6
Ricardo Seola
Ricardo Seola Creative Director and Photography Professor at Ricardo Seola and NABA Milano
6.6
6.45
6.38
5.88
6.33
Nathan Allen
Nathan Allen Head of Global Sustainability Programs & Partnerships at Google
6.14
5.76
6.16
4.57
5.66
Ava Watson
Ava Watson Multidisciplinary Designer at Ava Watson
6.02
6.1
6.95
4.6
5.92
Luisa Norbis
Luisa Norbis Interior Designer and Journalist at Luisa Norbis
There is something off with the hol...
5
5
5
5
5
Guillermo Blanco
Guillermo Blanco Design Director at Worldesignteam
6.67
7.1
6.67
5.88
6.58
Wang Xiaodong
Wang Xiaodong Principal at Zhejiang University Architectural Design and Research Institute
6.31
6.21
5.7
6.02
6.06
Virginia Lung
Virginia Lung Design Director at One Plus Partnership
5.45
6.77
5.13
5.56
5.73
Eric Jafari
Eric Jafari Chief Development Officer and Creative Director at edyn
6
6
6
5
5.75
Client
Taiwan Airlee
Floor area
2000 ㎡
Completion
2021
Budget
300 Pounds/sqm
Social Media
Instagram Facebook Linkedin Pinterest

Airlee focuses on medical beauty. The petals are metaphors. Therefore, letting life bloom again against age is the theme of this space narrative. The lobby is divided into 4 areas: consultation, rest, treatment and operation. The atmosphere created in the lobby allows guests to negotiate in the context of “re- blooming" discussions, relaxed and happy. Purity is the main theme of the space, combined with soft curves and colors, so that the surgeon can relax and resist anxiety.

Challenge:
Usually institutionalized medical space will bring anxiety and stress to patients; How does the medical beauty space boost customers' confidence in the medical beauty brand?

Solution:
A surreal space has been created which related to flowers and provides an encouragement to women who come for cosmetic surgery. "Blooming flower" is considered to be the most beautiful moment of a flower. GRG was employed to express the blooming. The simulation of the petals freezes the most beautiful moment, implying that Airlie can maintain the beauty for customers for a long time. At the same time, this flower-themed space distracts the attention of the customers who are undergoing surgery and relieves anxiety.