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Tabloo Expo

Bailleul Ontwerpbureau

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A 4D experience shows the origin of the universe and its (radioactive) elements. - Inneke Gebruers
An astonishing spectacle of projection, mechanical movement, light and animation depicts the journey of radioactive waste from producer to storage facility. - Inneke Gebruers
A lift takes the visitors on a stunning, virtual journey through the ground layers. Final destination: an underground lab. - Inneke Gebruers
A 4D experience shows the origin of the universe and its (radioactive) elements. - Inneke Gebruers

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Comments
Innovation
Functionality
Creativity
Eco-Social Impact
Total
JURY VOTES
Exhibition
6.12
5.59
6.05
5.09
5.71
Jorge Mendez Caceres
Jorge Mendez Caceres Creative Director at BDG Architecture & Design
6.78
4.28
7.79
2.68
5.38
Adi Utama
Adi Utama Global Office Development at JetBrains
5
5
5
5
5
Jan Clostermann
Jan Clostermann Founder and Director at CLOU Architects
7
6
7.5
5
6.38
Sanchit Arora
Sanchit Arora Principal Architect at Renesa Studio
6
5.5
6
5
5.63
Jason Chan
Jason Chan Founder at Jason Design Group
7.85
5.47
6.3
5.98
6.4
Maja Bernvill
Maja Bernvill Creative Director at Specific Generic
6
7
7
5
6.25
Constance Guisset
Constance Guisset Founder at Constance Guisset Studio
7
7
7
7
7
Marie-Andree Busque
Marie-Andree Busque Director Interior Architecture at Sid Lee Architecture
5.5
5.5
5
5.5
5.38
Bin Ju
Bin Ju Founder and Chief Design Director at Horizontal Design
5
5
5
5
5
Islam El Mashtooly
Islam El Mashtooly Creative Director at OBMI
5
5
5
5
5
Justine Fox
Justine Fox Founder and Colour Specialist at Studio Justine Fox
6.38
6.88
6.08
5
6.09
Marie Hesseldahl
Marie Hesseldahl Partner and Head of Interior and Product Design at 3xn
7
5
6
5
5.75
Liyun Hao
Liyun Hao Founder and Design Director at EVD
5
5
5
5
5
Client
Niras
Floor area
1250 ㎡
Completion
2021
Budget
€4.829.600
Social Media
Instagram Linkedin
Lighting
Exhibits and furniture
Multimedia and immersive technology

1.Innovation
Radioactivity and radioactive waste. Out of sight, out of mind, or is it closer than we imagine? Tabloo is one of world’s most innovative, leading experiential exhibitions that brings this invisible world to light. What is radioactivity? How is radioactive waste managed? What nuclear applications are being explored?

Tabloo explicitly targets young visitors with edutainment of the highest quality. The most innovative museum techniques are used. Visitors are familiarised with scientific-technical topics and ethical issues in a playful way. The expo makes them aware of the challenges we face in the future and inspires them to contribute to a better world. Emotion takes centre stage in a scientific environment.

2.Functionality
The expo focuses on visitors. We hold their attention with aesthetics, humour, intuitive setups, and variety! We focus on a mix of analogue, digital, and immersive setups. Young audiences are stimulated by the expressive, sometimes wacky graphic style. With collages, we bring humour, recognisable people, and tangible objects into the story. We bring clear messages in accessible, inspiring setups. The setups are designed so that people can operate them intuitively. They stimulate visitors to experiment. We select materials that radiate warmth and make the spaces acoustically pleasing.

3.Creativity
The scenography is light, aesthetic, and artistic. The space is divided into different zones. Each space has its own angle. Visitors enter a different atmosphere, a different world each time.

Complex scientific stories are translated into visual constellations that inspire thinkers and dreamers alike. Young audiences like this approach: they appreciate the visual way of making complex material comprehensible. The verdict of the jury of the Henry van de Velde Awards 2023: ‘The scenography makes abstract concepts more understandable. Everything is aligned, attractive to its target audience, and forms a total experience.’

4.Sustainability
The use of sustainable materials and the longevity of the expo are the pillars of the design. Several setups were covered with felt panels made from recycled PET, providing pleasant acoustics.

Extensive trend research preceded the design: the scenography had to be robust, both ‘futureproof’ and ‘foolproof’. Tabloo’s interactive setups can take a beating!

The tone of the expo is both critical and optimistic: young people are the future—they find inspiration and support in the expo. Tabloo was created in collaboration with international scientists and the local community. Thanks to that intensive co-creation process, we are able to shed light on radioactivity from many different angles and the area feels connected to the visitors’ centre. The region has gained a new tourism asset: Tabloo creates additional jobs and re-values the surrounding natural areas.